oclff.gif

Shhhh, I’ve got a secret…

I have discovered quite possible the cutest, most kitsch of online boutiques filled with glitter-kissed shopping fabulousness…

What? You want me to share?

Oh well, seeing as it’s you…beware though, if you’re heading over to buy a Christmas treat for your BFF, you will find it muchos hard not to purch some merch for your sweet self too!

And, as if I’ve not already spoiled you enough, I’ve got an interview with the lady behind the label AND an AMAZING On Cherry Lane competition too…go on then, read on!

Describe the girl behind the label in 5 words…
Fun, childlike, magical, sweet, dreamer

So what is On Cherry Lane?

The name came from me spotting a Vintage 1953 Children’s Book called On Cherry Street, I loved it so much, I changed street to lane and oncherrylane was born! It is, to me, a symbol of fun, our child within, the love of happiness and cute things that shouldn’t end when puberty does;DD

blossompinred.jpgHow do you decide what prods to sell?
Whatever makes me go WOW!, OR AWWWWWWWWW!!

Do you create prods yourself too? If so, tell us all about them - how do you create them, what’s you inspiro?
I do indeed. I work under the design name Dollyday and have a website where I sell my creations, www.dollyday.co.uk Many of my creations are either hand-sculpted or are laser-cut. My inspiration comes from my daydreaming, cute animations, vintage fairy-tales, cute japanese items and nature.

What would an On Cherry Lane soundtrack sound like?

An ice-cream truck mixed with childhood fun, bubble gum bubble pop with a hint of nostaligia and sprinkles on top!

oncherrylanecakebox2.jpgWhat’s your best selling prod right now?
Cram cream cake-slice boxes.

What’s your style bible - book/mag?

I don’t have one as such. I look at vintage clothing, all the amazing indie-designer creations and japanese clothing.

How has setting up an online shop been for you - can you give us an insight please?
Kind of daunting, exiting, a great learning experience, fun, amazing, all rolled into one!

I received lots of help and support from awesome people without which I would have struggled so much. I am so grateful to them.

What’s your secret to success?
I never let what I can’t do interfere with what I can do and I ask for help!
Customer service is my top priority, without the customers, you haven’t anything but a shop!

What’s a typical day in the life of Bex at On Cherry Lane?

I answer emails, process orders, play with my kitties, design dollyday items, walk on the beach, daydream up new ideas, talk with friends, dance in my room like goof, sing badly, eat halva and drink cammomile tea:D

Quick fire round - what’s your fave:

colour: PINK!!
book: Chicken soup for the soul
magazine: Any craft magazine.
Place: My kitties tummies
City: London

What’s your motto for life?

“life is what we make it”

What advice would you give to wanna-be creative girls who wanna set up their own shop?
Go for it! You only live once and you should follow your dreams!

The colour pink. Discuss.

I LOVE the colour pink, it always makes me feel happy and super cute when I wear it. I also love to be surrounded with cute pink knick knacks. I even colour my hair almost every year with bits of pink:D
WIN!WIN!WIN!

pinkworldgway.jpgThe gorgeous Miss Bex - princess of On Cherry Lane - has put together a killah prize of kawaii treats for you to win including:

Decole sticker packs
Candy canes
Dollyday candy cane necklace
Cram cream ice-cream cell strap
Cram cream bunny cell strap
Dollyday squirrel necklace
To win this fabulous-o loot, On Cherry Lane’s philosophy is “Have a cute day!” describe in 50 words or less, just what this means to you… Miss Bex wil choose the most inspirational answer and the winner will then receive this lovely bag of goodies that has a retail value of over £30!:D

www.oncherrylane.co.uk supports Children in Need and if you enter the competition, we would LOVE you to consider doing the same!

Closing date: December 3rd ‘07. Good luck!